Jennie Kettlewell

Jennie is a management development consultant and executive coach with hands-on experience of management issues through previous director and CEO roles.

As CEO, she learned the value of harnessing the full potential of staff for company success. This subject intrigued her sufficiently to resign from corporate life to focus full-time on management development.

She is a member of the Interview panel for the Institute of Directors’ Chartered Director programme and co-author of "The Effective Director", sponsored by the Institute of Directors.

In order to 'practise what she preaches', Jennie is a non executive director of Report International, a media analysis company.

Jennie pursues her own learning programme so that she can increasingly improve her coaching technique in a fast-developing market.

Career background

She has worked as an executive coach since 1999 and a MaSTerCoach since early 2001.

Previously CEO of Shandwick Communications, a subsidiary of UK quoted company Shandwick plc; MD of Citigate Corporate, a subsidiary of the Citigate financial communications group; and Group Operations Director of Bulletin, an international company in the field of broadcast communications.

Other qualifications and experience:

• Institute of Directors Diploma of Directorship
• Member of the Association of Management Education & Development
• Member of the European Mentoring & Coaching Council, which requires adherence to their Code of Ethics
• Qualified as NLP Practitioner

Specialist field - Performance & Development Coaching

Jennie’s expertise lies in coaching senior executives either at director level or those who aspire to directorship.

She uses a facilitative approach, so that candidates have the satisfaction of finding their own solutions, but she will challenge them to do the best they are able to do.

Her start point is to work with the candidate on realistic and compelling goals. The coaching is then based on practical actions to approach the candidate’s key milestones. When appropriate, she can introduce techniques and theories that aid learning.

Recent examples

Coaching a candidate in a new director role to demonstrate effective business leadership to key stakeholders. Coaching helped focus on priorities, relationship with stakeholders and find practical solutions to overcome issues. The programme was evaluated numerically, with scoring showing the candidate achieved goals set at the outcome.

Coaching a candidate new to the company in a senior management role. The programme helped him identify and implement actions to demonstrate to stakeholders the business benefits of approving his plan. The plan was approved and major resources allocated. Coaching to help a candidate develop in her role. After working on setting a compelling overall goal, the candidate completely rethought the strategy for doing her job. The programme then concentrated on achieving milestone goals.

Facilitating teambuilding workshop for a public sector client, using coaching techniques to encourage them to discover shared vision, values and goals.

Facilitating workshop in the US to provide a team of technical specialists with techniques that would enable them to hold tough conversations.

Working with the in-house management development team of a UK quoted company on developing a programme of experiential workshops on trust and teamwork.

Specific remit to search for, assess and shortlist expert facilitators with relevant skills to run workshops in the local language in 24 countries.