MaST International publishes ROI survey results
TrainingReference.co.uk - published 1st June 2005
According to a survey from learning and development consultancy MaST International, the biggest driver for measuring and evaluating training is
to demonstrate the positive impact of training on the business (34% of respondents). This was followed by the desire to allocate training spend more wisely
in the future (24%) and to justify the training budget (19%).
The survey of over 80 HR professionals was carried out at HRD 2005. It found
that course evaluation forms (26%) and anecdotal feedback (21%) are the most popular ways of measuring the effectiveness of training with just 8% of respondents
using pre and post course diagnostics.
The survey also found that only one in five link course work to real-work projects and activities, and that 60% of the HR professionals surveyed do not have
a specific budget for measurement and evaluation of training initiatives.
James Sena, Head of Client Development at MaST said: "Our survey shows that despite the acknowledgement that training should be properly evaluated, very
little evaluation actually occurs on how training positively impacts people's ability to do their job."
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