MaST Business Forum - Leading Change - Are we getting the mix of Cold Reason and Hot Emotion right?


Here is where you will find the latest news and forthcoming events from MaST.

MaST’s Business Forums

Each year MaST host several free Business Forums which provide an opportunity for HR, managers and business leaders from all parts of the business, to join us.

During the Forums you will be encouraged to:


  • Current issues with your peers in other companies
  • Leading edge thinking 

  • How other organisations deal with issues and resolve similar challenges
  • New ideas, hot topics and best practices in other organisations
  • Networking opportunities with peers in both similar and different sectors to your own

  • The challenges you are facing, both individually and as an organisation with professional consultants
  • Ways to achieve your business objectives through L&D, and maximising the performance of your people

Contact If you would like to register your interest for any of our Forums, please contact Tracy Gilbey on +44 (0) 1628 784062 or by email

MaST Business Forum - Leading Change - Are we getting the mix of Cold Reason and Hot Emotion right?

Thursday, 5 October, 2017

Novotel Tower Bridge, London


We all know the statistics.  Change initiatives only deliver about 30% of what organisations want from them.  At MaST, our recent OD consultancy experience is telling us why organisations continue to underperform with change initiatives and what to do about it.  At this event, we will share with you both our analysis and our practical programme for developing people to lead change in your business.


We will explore with you how:


  • Cold reason alone does not excite people to do something different
  • Hot emotion can provoke high anxiety, resistance and even paralysis
  • Leaders can use both reason and emotion positively to transform colleagues into advocates for change and implementers of it


We will share techniques to help leaders to:


  • Clarify purpose
  • Transform working relationships


and use five, brain-friendly questions to plan, communicate and implement a change initiative.


This event will appeal to leaders and development specialists responsible for supporting change and change leadership and creating a positive work environment.  You will meet people with similar challenges, experience lively discussion and take home some practical techniques.


Registration from 8.30am          Forum session 9.00am - 11.30am



To confirm your place and/or bring along a colleague, please email Tracy Gilbey at


We offer our Forums to you free of charge and places are limited.