MaST online learning brings a heritage of Oscar winning expertise in interactive film production to distance learning by providing drama-based e-learning courses.
The engagement level of watching a dramatic mini-series in the potentially onerous online training setting, ensures high trainee uptake and efficacy of learning. As added motivation, courses may be certified as qualifications and count toward CPD hours. Within a single online course, bite-sized episodes of a filmed drama, embedded with key learning outcomes, are followed by online assessments to validate and quantify the learnings.
Filmed content is an ideal delivery mechanism for teaching information that needs to be durably memorised and swiftly recalled. We work with the concept of dual coding. Following the ground-breaking University of Western Ontario model, widespread studies have shown that written textual information linked visually to an emotional moment or engaging character will be remembered 10 times longer than spoken or written word learning - and most crucially will be recalled 10 times more effectively when the trainee needs it most.
The courses are sold on a high volume/low cost basis, with the price per ‘seat’ varying depending on the number of seats purchased. The concept has been proven in the market to be highly effective with global contracts for over 300,000 seats already delivered for companies such as HSBC, Barclays and G4S as well as for international and UK Government bodies.